Varsity H.O.S Jacket

Our Philosophy

At Prynce Clothing, “Hunt or Starve” isn’t a catchphrase—it’s a mindset. It’s a declaration that success and survival don’t come to those who wait; they’re earned by those who pursue them relentlessly.

In a world where slogans like “Just Do It” encourage action, we raise the stakes. For us, motivation isn’t simply about trying—it’s about necessity. When you’re on the hunt, hesitation can cost you everything. There’s no guarantee of a second chance. You either go after what you need, or you go without.

Every stitch we sew and every design we release is built on this belief. Our pieces are made for people who wake up hungry—not just for food, but for purpose, freedom, and the thrill of the chase. We honour the spirit of the lion: bold, disciplined, and unyielding. When you wear Prynce, you’re reminded that your dreams are prey—run them down or watch them fade.

Whether you’re training, creating, building, or fighting for a better life, our clothing is there to fuel your grind. Hunt or Starve is a philosophy that insists you take control of your destiny. There will always be excuses, distractions, and easier routes—but if you want to thrive, you know what you have to do.