Man standing on a city street with the CN Tower in the background

BUILT FOR THE HUNT

Premium fabrics engineered to outlast the daily grind.

AFRICAN BLOODLINE

Every piece draws from the textures, patterns, and spirit of the motherland.

5% GIVES BACK

Every purchase funds African lion conservation. Wear the pride.

THE SURVIVAL KIT

PC Monogram Quarter Zip

$140.00

Gray hoodie and pants set with 'Hunt or Starve' text on a white background

Man wearing a gray hoodie and pants with 'Hunt or Starve' text, standing outdoors.

Endurance Mineral Wash Set

$185.00

Green camouflage hoodie with 'Hunt or Starve' text on a white background

Man wearing a hoodie with 'Hunt or Starve' text in a vehicle in a desert setting

HUNT OR STARVE™ Heavyweight Hoodie – Deadwood Camo

from $12.00

PC basketball Shorts

$60.00

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13 products

Black hoodie with motivational text on a white background

Black hoodie with white text on the back against a white background

Black hoodie with text on the back on a white background

Person wearing a black hoodie with text on the back, standing against a white background

$135.00

Tax included. Shipping calculated at checkout.

Premium cotton-poly blend — built for the urban grind
Reinforced double-stitched seams — survival-grade durability
Adjustable drawcord hood with metal-tipped aglets
Ribbed cuffs and hem — locked-in fit
Front kangaroo pocket with hidden media channel
Ethically manufactured — no shortcuts
5% of this purchase funds lion conservation
Model is 6'1", 185 lbs, wearing size L for a relaxed fit

Hunt or Starve.

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FOR THE ONES WHO HUNT

Prynce isn't streetwear. It's survival gear for the urban jungle. Each stitch carries the weight of a lineage — kings who built, warriors who fought, and a spirit that refuses to settle. We don't follow trends. We set the standard. Hunt mediocrity. Starve greatness. Wear the pride.

What the Tribe is Saying

★★★★★
The embroidery, the weight, the texture — everything screams quality. It feels like luxury with meaning behind it. You can’t fake that.

Nia R
Montreal

★★★★★
Every morning I see Hunt or Starve printed on my chest, and it hits different. It’s more than a slogan — it’s a warning. Either I move, or I get left behind.

Josh K
Los Angeles, CA

★★★★★
I started wearing Prynce during my lowest point. It reminded me to keep hunting — for opportunities, for growth, for peace. Now it’s part of my daily grind.

Denzel P
Ottawa

★★★★★
Most people talk about mindset — Prynce embodies it. The second I put the hoodie on, it’s like my brain switches to hustle mode.

Malik J
Toronto