Jordan Mitchell

Athlete

Professional basketball player and community advocate bringing PRYNCE to the court.

"PRYNCE represents the hustle and the vision. It's more than clothing—it's a movement."

Amara Okafor

Creator

Visual storyteller and creative director shaping culture through art and design.

"Every piece tells a story. PRYNCE lets me wear my heritage with pride."

Marcus Chen

Community Leader

Youth mentor and entrepreneur building bridges between culture and commerce.

"PRYNCE is about elevation. We rise together, we build together."

Bosanova

Rwanda-based creator

Bosanova turns everyday streets into runways and stages — blending fashion and music to put Rwandan culture in the spotlight. Through bold outfits and raw street performances, he captures the real energy of Kigali: the markets, the hills, the movement, the people. One day he's styling a fit in Nyamirambo, the next he's singing and vibing on a street corner like it's a concert. With his concept of turning village into a stage, Bosanova brings local stories, style, and sound to a global audience, one reel at a time. His work is about pride, creativity, and showing the world that Rwanda's streets have their own kind of magic.

"@movebybosanova"

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A model stands against a plain light beige studio background wearing a dark charcoal gray cropped sweatshirt with 'PRYNCE' printed in white across the chest, paired with black sweatpants and black sneakers.

A black cropped knit sweater with 'PRYNCE' printed in white across the chest, displayed flat against a solid white background.

PRYNCE Mineral Wash Balloon Sweater

$75.00

PRYNCE Stripe Fleece Crop Jacket

$95.00

A black pullover hoodie with a white distressed graphic on the chest reading 'PRYNCE UNIVERSITY' with a crest and laurel branches, shown on a plain white background.

PRYNCE Sundown Fade Hoodie

$110.00

A black short-sleeve t-shirt with a white graphic print on the front reading 'PRYNCE UNIVERSITY' around a crest design, shown on a plain white background.

PRYNCE Sundown Fade Tee

$55.00

Model wearing the PRYNCE PC Mechanic Jacket with gold zipper, PRYNCE studio catalog tile

PC Signature Mechanic Jacket

$185.00

Blue sleeveless shirt with 'HUNT OR STARVE' text on a light gray background

PRYNCE- Hunt or Starve Muscle Tee

$65.00

PRYNCE- Athletics Jogger

$95.00

PRYNCE- Athletics Mockneck Long Sleeve

$85.00

Beige jacket with 'Hunt or Starve' text on a white background

PRYNCE- Hunt or Starve Coaches Jacket

$125.00

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18 products

FOR THE ONES WHO HUNT

Prynce is survival gear for the urban jungle. Kings who built. Warriors who fought. A spirit that refuses to settle.

Hunt greatness. Starve mediocrity.

Wear the pride.

BOSANOVA

Brand Ambassador

A creative force bringing the PRYNCE vision to life through authentic storytelling and bold style.

Hunt or Starve isn't just a motto—it's a way of life.

B. Threy

Artist · Kigali

Rwandan singer and songwriter shaping the sound of Kigali's new wave. B. Threy wears PRYNCE the way he makes music — bold, rooted, and unapologetically Rwandan. Part of the brand family since the first Kigali activation.

"Hunt or Starve isn't a slogan. It's how we made it out of nothing. Komera."

Enzo Manzikabenga

Basketball · Rwanda

Rwandan hooper bringing Hunt or Starve to the hardwood. Enzo's comeback feature with PRYNCE pulled 20K+ views and put the lion in front of a whole new audience.

"On the court there's no in-between. You hunt or you starve. Simple."

Rep the Brand. Join the Hunt.

ATHLETES & CREATORS

We back those who move with purpose. If you hunt for greatness, we want you repping Prynce.

CUSTOM FITS

Get exclusive gear, custom DTF drops, and early access to new releases.

APPLY TO COLLABORATE

Reach out and tell us your story. We're building a team of hunters.

Apply Now

Shop the look

Person wearing a blue 'Hunt or Starve' t-shirt standing on a city street.

PRYNCE- Hunt or Starve Muscle Tee

$65.00

Model wearing the Prynce Essential Cropped Hoodie with joggers, PRYNCE studio catalog tile

$90.00

Tax included. Shipping calculated at checkout.

Cut different for the ones who move different. The Essential Cropped Hoodie pairs heavyweight comfort with a silhouette built to be seen.

Premium cotton-poly blend — built for the urban grind
Cropped silhouette — statement fit
Reinforced double-stitched seams — survival-grade durability
Adjustable drawcord hood
Ribbed cuffs and hem — locked-in fit
Ethically manufactured — no shortcuts

Hunt or Starve.

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Shop

PRYNCE- Hunt or Starve Muscle Tee

$65.00

PRYNCE Sundown Fade Hoodie

$110.00

PRYNCE- Hunt or Starve Coaches Jacket

$125.00

Model wearing the Hunt or Starve Heavyweight Hoodie in Deadwood Camo, PRYNCE studio catalog tile

Green camouflage hoodie with 'Hunt or Starve' text on a white background

HUNT OR STARVE- Heavyweight Hoodie – Deadwood Camo

$120.00

Beige t-shirt with 'PRYNCE' text on a white background

Prynce Crop Tee

$55.00

PC Signature Mechanic Jacket

$185.00

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31 products

What the Tribe is Saying

★★★★★
The embroidery, the weight, the texture — everything screams quality. It feels like luxury with meaning behind it. You can’t fake that.

Nia R
Montreal

★★★★★
Every morning I see Hunt or Starve printed on my chest, and it hits different. It’s more than a slogan — it’s a warning. Either I move, or I get left behind.

Josh K
Los Angeles, CA

★★★★★
I started wearing Prynce during my lowest point. It reminded me to keep hunting — for opportunities, for growth, for peace. Now it’s part of my daily grind.

Denzel P
Ottawa

★★★★★
Most people talk about mindset — Prynce embodies it. The second I put the hoodie on, it’s like my brain switches to hustle mode.

Malik J
Toronto

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Prynce Clothing

Hunt or Starve.

The Brand Family

Jordan Mitchell

Amara Okafor

Marcus Chen

Bosanova

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The Homecoming.

FOR THE ONES WHO HUNT

Prynce is survival gear for the urban jungle. Kings who built. Warriors who fought. A spirit that refuses to settle.

Hunt greatness. Starve mediocrity.

Wear the pride.

Meet Our Ambassadors

BOSANOVA

B. Threy

Enzo Manzikabenga

Rep the Brand. Join the Hunt.

ATHLETES & CREATORS

CUSTOM FITS

APPLY TO COLLABORATE

Shop the look

Prynce Essential Cropped Hoodie

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What the Tribe is Saying