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WELCOME TO PRYNCE CLOTHING
It can be difficult to find a style of clothing that matches your image when you come from elsewhere and want to integrate into the local culture. Like many immigrants, Prynce must navigate between different cultures and identities. Why not merge them? That's what he's doing with his clothing brand, Prynce Clothing.
He was only 23 years old when he started his clothing business. Three years later, he owns an online store and released a new collection, presented in Toronto at socially the six 2.0. Young Franco-Manitoban from Rwanda, Prynce wants to offer streetwear clothes that are trendy but tinged with African culture. When talking about African fashion for young people, choices are rarer, he says. It is also in order to live the African culture and to be proud of it. Music, Clothes, and fashion, is our way to represent ourselves.
Prynce wants his company to grow in the long term to establish a production center in Africa and thus create jobs. Hunt or Starve The 25-year-old entrepreneur recently introduced the new Hunt or Starve hoodie collection, a slogan inspired by The Kenyan Massai tribes where you must hunt to survive. The expression is taken figuratively, he says, but it shows an effort to survive in this jungle. A text by Marie-Lise Mormina (Cbc/Radio Canada)
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