About Us

Gone are the days when updating your wardrobe had to send you to the mall. Designers all around are changing the world through fashion, bringing high fashion to the masses by combining innovative designs and bringing new approaches with an eye for quality and creativity. The future for fashion startups, which has seen Prynce clothing take fashion and online shopping to the next level.

Our recent moving to New York has played a major role in our brand's process to achieve greatness, by helping us grow and find different opportunities that will take our brand to the TOP.



In the recent past, the global demand for African inspired clothing has skyrocketed, birthing a need for e-commerce fashion platforms to create structures that not only caters for global demands but also help upcoming brands thrive. We are motivated by the urge to change the world by transforming the fashion industry. As such, we understand our purpose and calling, believing that we owe it to the world who we were created to be. We visualize the win, make business fun for ourselves as well as our customer and never quit, which is the story behind our success.- Hunt Or Starve


Prynce wants his company to grow in the long term to establish a production center in Africa and thus create jobs. Hunt or Starve The 27-year-old entrepreneur recently introduced the new Hunt or Starve collection, a slogan inspired by The Kenyan Massai tribes where you must hunt to survive. The expression is taken figuratively, he says, but it shows an effort to survive in this jungle. A text by Marie-Lise Mormina (Cbc/Radio)